Working on this logo was a pleasure. Mango is my favourite fruit of all time and getting to incorporate that into my work was a privilege. When the client sent me their idea and suggestions for a logo of their smoothie bar and name, I wanted to create a logo that embodied the business name while also emanating a jovial fun energy. Genesis to me signifies growth, greens, and fruits, which can be seen through the teal-green colours used. The logomark itself is a straw, with leaves attached, inserted in a mango with liquid inside, which oncoming viewers can deduce the logo is for a beverage service that involves fruits and greenery (organics, growth).
